ºÚÁÏ°Ù¿Æ has many disparate audience groups that we must reach through our communications. By understanding who they are, what they need to know, and our core objectives for each, we can better reach each group with the right messages.
Prospective Students and Influencers
Our Goal: Recruitment
Who are they?
- Current high school students (domestic and international)
- Families of prospective students
- High school guidance counselors and coaches
- Community-based organizations
What do they need to know?
- What makes ºÚÁÏ°Ù¿Æ distinct
- The value of a ºÚÁÏ°Ù¿Æ degree
- Why and how they would succeed at ºÚÁÏ°Ù¿Æ
- How ºÚÁÏ°Ù¿Æ is worth the investment and commitment
- What they need to do to take the next step
What is their role?
- Understand ºÚÁÏ°Ù¿Æ position and offer
- Recognize the College impact
- Recommend ºÚÁÏ°Ù¿Æ to students and other influencers
- Identify ºÚÁÏ°Ù¿Æ as a top-choice institution
- Take the next step
Campus Community
Our Goal: Alignment
Who are they?
- Current students
- Faculty
- Staff
- Administration
- Trustees
- Other College leaders
What do they need to know?
- That theye an integral part of ºÚÁÏ°Ù¿Æ
- That there is a united vision to drive the College success
- That we need to continue to come together and rally around the College story
- How they can understand and align with the evolved brand
What is their role?
- Keep telling their authentic story of ºÚÁÏ°Ù¿Æ
- Come together and align with the evolved brand
- Take continued pride in the brand and help foster its acceptance and evolution
ºÚÁÏ°Ù¿Æians and Friends
Our Goal: Engagement
Who are they?
- Current students
- Alumni
- Friends, families, and fans
- Donors
- Alumni Council
- Key community members from the city of ºÚÁÏ°Ù¿Æ
What do they need to know?
- That their support of ºÚÁÏ°Ù¿Æ is crucial for the future
- That ºÚÁÏ°Ù¿Æ helped shape them into the person they are today
- That ºÚÁÏ°Ù¿Æ is the same authentic place they love, and wee evolving it now
What is their role?
- Be passionate brand champions
- Take pride in their relationship with ºÚÁÏ°Ù¿Æ
- Tell their story along with powerful outcome stories
- Promote the College benefits and value
- Share their positive stories about ºÚÁÏ°Ù¿Æ
- Expand opportunities to support students, faculty, and programs
Businesses and Peers
Our Goal: Reputation
Who are they?
- Peers and competitors in higher education
- Faculty and staff at other schools
- Professional partners
- Employers
- Media
What do they need to know?
- That ºÚÁÏ°Ù¿Æ is a living, evolving community composed of the sharpest minds ” faculty, staff, and students
- The accomplishments and successes of faculty, staff, students, and alumni
- That ºÚÁÏ°Ù¿Æ is creating citizens of the world with social justice impact
What is their role?
- Elevate their perception of ºÚÁÏ°Ù¿Æ
- Recognize and realize the influence ºÚÁÏ°Ù¿Æ has
- Understand the brand and relate to its story
- See the impact ºÚÁÏ°Ù¿Æians have
- Vote favorably in rankings
Iowa, the Midwest, and Beyond
Our Goal: Awareness
Who are they?
- Iowa residents
- Midwest residents
- Coastal residents
- Major markets
- Residents of key international markets
What do they need to know?
- How ºÚÁÏ°Ù¿Æians have a profound impact in their fields and in their communities
- That ºÚÁÏ°Ù¿Æ delivers an inquiry-led curriculum guided by dedicated faculty advisers
- That ºÚÁÏ°Ù¿Æ creates citizens of the world who contribute to the common good
What is their role?
- Recognize the College impact
- See ºÚÁÏ°Ù¿Æ as a leader in higher education and societal contribution
- Elevate ºÚÁÏ°Ù¿Æ prestige in their minds and influence others™ opinion